BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Sabre//Sabre VObject 4.5.8//EN CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:Europe/Zurich X-LIC-LOCATION:Europe/Zurich TZURL:http://tzurl.org/zoneinfo/Europe/Zurich BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:19810329T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=-1SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:19961027T030000 RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=-1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:news2037@wwz.unibas.ch DTSTAMP;TZID=Europe/Zurich:20260429T170757 DTSTART;TZID=Europe/Zurich:20260604T181500 SUMMARY:Public Lecture by Dr. Andrew McAfee\, MIT Sloan School of Managemen t DESCRIPTION:Topic: Competitiveness in the Age of AI\\r\\nRegistrationRegist ration for the event here. [https://forms.gle/NheHCkDFdbySVA887]Important InformationFree entry and free seating.Registration is appreciated but not mandatory.About the EventArtificial intelligence promises major advances in productivity\, innovation\, and business performance. Yet for many firm s\, the key challenge lies in how to use and implement it. This challenge is particularly relevant for many successful Swiss firms\, where establish ed routines\, proven business models\, and long-standing organizational st rengths can make the adoption of AI difficult.\\r\\nIn his public lecture\ , Dr. Andrew McAfee from the MIT Sloan School of Management will discuss w hy AI matters for firms and how its successful application depends on more than technological capabilities alone. Drawing on his research on the dig ital economy and his recent book “The Geek Way”\, he will argue that f irms benefit most from AI when they combine new technologies with organiza tional cultures built on science\, ownership\, speed\, and openness. Don ’t miss this unique opportunity to exchange ideas and learn from one of the world’s leading experts in the field.\\r\\nProgramm\\r\\n18.15Welcom e and IntroductionRolf Weder18.20KeynoteAndrew McAfee19.15DiscussionAndrew McAfeeRolf WederQuestions from Audience19.45AperoEveryone :-)\\r\\nDr. An drew McAfee / Speaker: Andrew McAfee is a Principal Research Scientist at the MIT Sloan School of Management\, co-founder and co-director of MIT’ s Initiative on the Digital Economy. He studies how information technology affects business and the economy -- particularly\, the way companies perf orm\, organize themselves\, and compete. He is a co-author of the New York Times bestselling book\, “The Second Machine Age” (2014)\, and “Mac hine Platform Crowd” (2017) -- both with Erik Brynjolfsson (Stanford). H is most recent book “The Geek Way. The Radical Mindset That Drives Extra ordinary Results” was awarded “The Economist’s Best Books of 2023” \, “Forbes Top 10 Business Books of 2023”\, and “Financial Times’ Monthly Best Business Books to Read Pick”. Former CEO of Google\, Eric S chmidt\, describes the book as “a Handbook for Disruptors”. He regular ly writes for the Harvard Business Review\, the Economist or the New York Times\, for example. He talks on CNN\, at the WEF\, TED and many other hig hly attended events. He advised the world’s largest corporations and org anizations ranging from the IMF to the Boston Red Sox and the US Intellige nce Community. He is the founder of the generative AI company Workhelix. A ndrew McAfee is named on the “Thinkers50 list of the world’s top manag ement thinkers”.\\r\\nProf. Rolf Weder / HostRolf Weder is Professor of International Economics at the University of Basel and head of the Center for Innovation Economics Basel (CIEB).\\r\\nLecture Series on Innovation i n the Global EconomyThe Lecture Series provides a platform for renowned re searchers in Business and Economics to present their research results and thoughts on “Innovation in the Global Economy” to a broad audience. Th e events tackle the challenges of globalization and new technologies for s ociety\, policy makers and companies. They also focus on the determinants of innovation in open economies. The discussion plays an important role in the Lecture Series. We are grateful for the support by the Claudine and H ans-Heiner Zaeslin-Bustany-Foundation. X-ALT-DESC:

Topic: Competitiveness in the Age of AI

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Registration
Registration for the event here.

Impor tant Information
Free entry and free seating.
Registrat ion is appreciated but not mandatory.

About the Event
Artificial intelligence promises major advances in productivi ty\, innovation\, and business performance. Yet for many firms\, the key c hallenge lies in how to use and implement it. This challenge is particular ly relevant for many successful Swiss firms\, where established routines\, proven business models\, and long-standing organizational strengths can m ake the adoption of AI difficult.

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In his public lecture\, Dr. Andr ew McAfee from the MIT Sloan School of Management will discuss why AI matt ers for firms and how its successful application depends on more than tech nological capabilities alone. Drawing on his research on the digital econo my and his recent book “The Geek Way”\, he will argue that firms benef it most from AI when they combine new technologies with organizational cul tures built on science\, ownership\, speed\, and openness. Don’t miss th is unique opportunity to exchange ideas and learn from one of the world’ s leading experts in the field.

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Programm

\n18.15Welcome and IntroductionRolf Wed er18.20KeynoteAndrew McAfee< tr>19.15DiscussionAndrew McAfee
Rolf Weder
Questions from Audience19.45AperoEver yone :-)\n


Dr. Andrew McAfee / Speaker: \;
Andrew McAfee is a Pr incipal Research Scientist at the MIT Sloan School of Management\, co-foun der and co-director of MIT’s Initiative on the Digital Economy. He studi es how information technology affects business and the economy -- particul arly\, the way companies perform\, organize themselves\, and compete. He i s a co-author of the New York Times bestselling book\, “The Second Machi ne Age” (2014)\, and “Machine Platform Crowd” (2017) -- both with Er ik Brynjolfsson (Stanford). His most recent book “The Geek Way. The Radi cal Mindset That Drives Extraordinary Results” was awarded “The Econom ist’s Best Books of 2023”\, “Forbes Top 10 Business Books of 2023” \, and “Financial Times’ Monthly Best Business Books to Read Pick”. Former CEO of Google\, Eric Schmidt\, describes the book as “a Handbook for Disruptors”. He regularly writes for the Harvard Business Review\, t he Economist or the New York Times\, for example. He talks on CNN\, at the WEF\, TED and many other highly attended events. He advised the world’s largest corporations and organizations ranging from the IMF to the Boston Red Sox and the US Intelligence Community. He is the founder of the gener ative AI company Workhelix. Andrew McAfee is named on the “Thinkers50 li st of the world’s top management thinkers”.

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Prof. Rolf Weder / Host
Rolf Weder is Professor of Internationa l Economics at the University of Basel and head of the Center for Innovati on Economics Basel (CIEB).

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Lecture Series on Innovation in the Global Economy
The Lecture Series provides a platform f or renowned researchers in Business and Economics to present their researc h results and thoughts on “Innovation in the Global Economy” to a broa d audience. The events tackle the challenges of globalization and new tech nologies for society\, policy makers and companies. They also focus on the determinants of innovation in open economies. The discussion plays an imp ortant role in the Lecture Series. We are grateful for the support by the Claudine and Hans-Heiner Zaeslin-Bustany-Foundation.

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