Master Thesis in Behavioral Marketing

The following courses, or substitutes, are pre-requisites for writing a master’s thesis in behavioral marketing:

· 31960-01 Lecture: Microeconomics and Psychology of Decision Making

· 12036-01 Lecture: Econometrics

· 43498-01 Kolloquium: Psychological Theory of Consumer Behavior

· 31953-01 Seminar: Marketing and Strategic Management: Behavioral Marketing

It is also very useful to take:

· 10639-01 Kolloquium: Consumer Behaviour

If demand is high, we will take grades in these courses into account as well as other relevant course work that prepares you for behavioral research (e.g., statistics). The number of marketing courses taken is not a criterion.