Büro / Office 3.50
I am a postdoctoral research associate at the Faculty of Business and Economics at the University of Basel, Switzerland.
Fields of interest
Secondary: Consumer Behavior, Ownership and Value; Consumer Financial Decision Making; Consumer Emotions
Atasoy, O., & Morewedge, C. K. (2018). Digital goods are valued less than physical goods. Journal of Consumer Research, forthcoming.
Atasoy, O., & Morewedge, C. K. (December 22, 2017). Customers won’t pay as much for digital goods – and research explains why. Harvard Business Review (digital article).
PhD Marketing, Boston University