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BEGIN:VEVENT
UID:news1879@wwz.unibas.ch
DTSTAMP;TZID=Europe/Zurich:20250519T153808
DTSTART;TZID=Europe/Zurich:20250521T181500
SUMMARY:«Creator Economy: Big Business or Big Bubble?» Referat von Prof. 
 Dr. Andreas U. Lanz
DESCRIPTION:According to a recent study\, the kids of today don’t aspire 
 anymore to become astronauts\, they want to become Youtubers. Firms quickl
 y realized that behind this booming industry is an untapped potential: the
  creators’ social influence capabilities\, meaning creators can act as i
 nfluencers and endorse products and services on their behalf. The global i
 nfluencer market with its paid endorsements is now valued at $24 billion a
 nd Andreas Lanz will provide an overview of it\, from unpaid endorsements 
 – or follow-for-follow approach\, which represents the basic form of inf
 luencer marketing – to paid endorsements.\\r\\n------\\r\\nWir freuen un
 s auf Ihre Teilnahme.\\r\\nBitte melden Sie sich bis zum 15. Mai 2025 an: 
 Zur Anmeldung [https://wwz.unibas.ch/de/aktuell/events/refereat-andreas-la
 nz/#c60982]\\r\\nDownload Flyer [t3://file?uid=9503]
X-ALT-DESC:<p>According to a recent study\, the kids of today don’t aspir
 e anymore to become astronauts\, they want to become Youtubers. Firms quic
 kly realized that behind this booming industry is an untapped potential: t
 he creators’ social influence capabilities\, meaning creators can act as
  influencers and endorse products and services on their behalf. The global
  influencer market with its paid endorsements is now valued at $24 billion
  and Andreas Lanz will provide an overview of it\, from unpaid endorsement
 s – or follow-for-follow approach\, which represents the basic form of i
 nfluencer marketing – to paid endorsements.</p>\n<p>------</p>\n<p>Wir f
 reuen uns auf Ihre Teilnahme.</p>\n<p>Bitte melden Sie sich bis zum 15. Ma
 i 2025 an: <a href="https://wwz.unibas.ch/de/aktuell/events/refereat-andre
 as-lanz/#c60982">Zur Anmeldung</a></p>\n<p><a href="t3://file?uid=9503">Do
 wnload Flyer</a></p>\n\n
DTEND;TZID=Europe/Zurich:20250521T194500
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