Marketing Group

Büro / Office 3.50

Dr. Ozgun Atasoy
Assistant / Postdoc

Ozgun Atasoy

Wirtschaftswissenschaftliche Fakultät / WWZ

Marketing

Assistant / Postdoc

WWZ / Wirtschaftswissenschaftliche Fakultät
Peter Merian-Weg 6
4002 Basel
Schweiz

Tel. +41 61 207 32 33
ozgun.atasoy@unibas.ch

Current position
I am a postdoctoral research associate at the Faculty of Business and Economics at the University of Basel, Switzerland.

Fields of interest
Primary: Marketing
Secondary: Consumer Behavior, Ownership and Value; Consumer Financial Decision Making; Consumer Emotions

Publications
Atasoy, O., & Morewedge, C. K. (2018). Digital goods are valued less than physical goods. Journal of Consumer Research, forthcoming.

Atasoy, O., & Morewedge, C. K. (December 22, 2017). Customers won’t pay as much for digital goods – and research explains why. Harvard Business Review (digital article). 

Education
PhD Marketing, Boston University