Test Program Structure

The module Fundamentals in Business and Technology creates the prerequisites to succeed in the courses of the specialization modules (Business Fields, Technology Field).

The Human Resources module deals with central questions that arise in companies with regard to issues in human resource management (HRM). The focus is less on the administrative part, but more on the strategic part of HRM. Hence, HRM is seen as an essential part of corporate policy as a whole. In addition, students will learn about the influence of technological innovations on HRM.

The Marketing module develops your competence to achieve competitive advantage by designing customer value. The curriculum includes strategic models for marketing decision-making and allows for intensive study of psychology as an important foundation of marketing. To bridge the gap to the technology courses, the study of marketing tools includes course work on digital marketing.

In the Strategy & Organization module, students learn about the effects of technological progress on corporate and competitive strategies and to what extent these strategies in turn influence organizational structures and processes. Hence, you will learn the notions of structure follows strategy, and strategy follows technology. Technological progress is thus seen as a central determinant of strategic management, while organizational architecture is understood as an outcome of strategic decisions.

The courses to the module Management Accounting aim at educating students how to use information. There are two potential purposes of information provision within a firm. The first is to directly support management in its decision-making. The second is to motivate top-tier and mid-tier managers to take decisions that are in the best interest of the company owners. Illustrative examples will be typically from the other three business fields, HR, Marketing, or Strategy & Organization.

The Technology field module is a compulsory module with the aim of familiarizing students with technology concepts relevant to various application areas of information technology and business analytics. The thematic spectrum ranges from programming and basic computer science skills to the modeling and optimization of business processes and innovative areas of application, such as distributed ledger technology, blockchain, and smart contracts. A additional focus is on courses in the areas of data analytics and machine learning.

In general, the Master of Business and Technology prepares you for management positions in the area of human resources, marketing, or accounting & control, as well as consulting, and entrepreneurship. Such positions exist in profit and non-profit organizations.

The human resources module primarily prepares students for work in modern, technology-friendly HR departments of companies, compensation consultancies or employers' and employees' associations.

The marketing module prepares you for a career as a marketing manager, marketing consultant or entrepreneur. Typical career fields include brand management, digital branding, product management, advertising, sales management, sales, account management and marketing research.

The module strategy & organization prepares students for work in the field of strategic management in organizations in the industrial and service sectors or in management consultancies.

The module in management accounting prepares you for a professional position as an internal or external auditor, or as a management consultant.

The technology module prepares students for a management position at the interface with technical departments in companies and sectors in which different types of digitalization play a central role. The graduates focusing on the technology module will be able to start a successful consulting and management career in technology-related fields.

Module	Credit Points
Fundamentals in Business and Technology	15
Business Fields & Technology Field	45
Preparation Master Thesis	6
General Electives	6
Master Thesis	18 or 30

We offer five areas of specialization, four management disciplines and technology.

Human Resources
Marketing
Strategy & Organization
Management Accounting
Technology.

One or two business modules can be combined with the technology module.

Module	If master's thesis comrpises of 18 ECTS	If master's thesis comprises of 30 ECTS
Fundamentals in Business and Technology Behavioral Science Computing for Business and Economics Econometrics Theory of the Firm	15	15
Business Fields & Technology Field Human Resources Marketing Strategy & Organization Management Accounting Technology	45	39
General Electives	6	0
Preparation of Master's Thesis	6	6
Master's Thesis	18	30
Total	90	90

Which lectures are part of the program? Have a look!

Need a timetable to plan your semester?

All you need to know about the master's thesis.

Program Director

Prof. Dr. Michael Beckmann

Human Resources and Organization

Michael Beckmann is Professor of Human Resources and Organization at the University of Basel and Research Professor at the Institute for Employment Research (IAB). His research focusses on empirical issues in personnel and organizational economics. The main areas of his current research are employee empowerment, self-managed working time, digitalization, stress at the workplace, and employee representation. He published in international journals, such as European Economic Review, Journal of Economic Behavior & Organization, Journal of Economics and Statistics, Review of Managerial Science, and Schmalenbach Business Review.

Other Core Faculty

Prof. Dr. Sabine Böckem

Controlling

Holders of a bachelor’s degree from a Swiss university-level higher education institution will be admitted without additional requirements/conditions provided they can prove the following:

At least 75 CP of undergraduate knowledge in business and economics
At least 12 CP of undergraduate knowledge in mathematics
At least 12 CP of undergraduate knowledge in statistics / econometrics.

In the case of all other bachelor’s degrees from recognized higher education institutions, the examination committee will evaluate the equivalence of the required undergraduate knowledge, with the bachelor’s degree program in business and economics at the University of Basel being the reference.

The following condition must also be met:
The bachelor’s degree relevant for admission must have an average grade of at least 5 / unrounded (Swiss grading system 1 to 6, where 6 = max./4 = pass). Conversion calculator

As an alternative to the minimum GPA, holders of a bachelor’s degree from a recognized university-level higher education institution may present a current Graduate Record Examination® General Test (or GRE® Test) or a Graduate Management Admission Test (GMAT®), provided the results in the areas of “Quantitative Reasoning” and “Analytical Writing” are among the top 30% at least.

For bachelor’s degrees that do not have a grade or grade average, the equivalence of the grade to the average grade of at least 5 / unrounded (Swiss grading system 1 to 6, where 6 = max./4 = pass) will be reviewed by the examination commission.

Please see our Study Regulations and the Student Regulations of the University of Basel for detailed information on admission requirements.

The Master in Business and Technology consists of 90 CP and is designed as a three semester program starting in fall (30 CP per semester). However, registration is also possible in spring semester but may result in an extension to the regular period of study.

You can also study part-time. In that case, we recommend you to complete at least 15 CP per semester. The study time will be prolonged accordingly.

Application

Please register here.
Application deadline for fall semester: April 30.
Application deadline for spring semester: November 30.

Fees

Application fee: CHF 100.
Tuition fees per semester: CHF 850.
Individual costs of living etc. are not included.

Scholarships

Parents and/or the cantonal scholarship office in the parents’ canton of residence are basically responsible for the funding of studies, and the appropriate applications should be submitted there. International students should find out what scholarships they are eligible for in their home country. For more details, see here.

Online-Application

Which lectures are part of the program? Have a look!