Dr. Andrea Bublitz
Assistant / Postdoc (Marketing)
Office
Peter Merian-Weg 6
4052
Basel
Schweiz
I am a Postdoctoral Researcher in Marketing at the University of Basel. My research focuses on how social and psychological factors influence consumer behavior in digital environments. By employing experimental methods, I examine how users perceive, share, and evaluate information on social media. I collaborate with international researchers and industry partners to transform my scientific insights into practical, evidence-based strategies.
Fields of Interest
- Consumer Behavior
- Misinformation
- Marketing Communication
Office number: 3.53