Prof. Dr. Andreas U. Lanz to co-organize a workshop on influencer marketing at the 12th Triennial Invitational Choice Symposium
Together with PK Kannan (University of Maryland) and Barak Libai (Reichman University), Andreas Lanz co-organizes a workshop on influencer marketing with 12 participants at the upcoming 12th Triennial Invitational Choice Symposium, which will be held from August 9-12, 2023.
The symposium provides a precious opportunity to spend three days attending a workshop with a small group of leading scholars, deeply discussing a major research question. The participants of the one on the future of influencer marketing are Ana Babic Rosario (University of Denver), Bas Donkers (Erasmus University Rotterdam), Michael Haenlein (ESCP), Reto Hofstetter (University of Lucerne), Alice Li (Ohio State), Dina Mayzlin (University of Southern California), Eitan Muller (Reichman University & New York University), Daniel Shapira (BGU & University of Mannheim), Ralf van der Lans (HKUST), Jeremy Yang (Harvard University), and Lingling Zhang (CEIBS).
For more information: https://conferences.insead.edu/choice-symposium/