Prof. Dr. Andreas U. Lanz co-organizes a track on influencer marketing at the 45th ISMS Marketing Science Conference
June 8 – 10, 2023
Together with Maximilian Beichert (University of Mannheim), Andreas Lanz co-organizes a track on influencer marketing with 30 presentations in 8 sessions at the upcoming 45th ISMS Marketing Science Conference, which will be held from June 8-10, 2023. This track on influencer marketing goes into its third edition and was initiated by Andreas Lanz at the beginning of the COVID-19 pandemic when conferences changed format to virtual. To celebrate the conference being back as an in-person event after three years, the co-organizers also invite scholars to a casual get-together on the Wednesday evening before the official start of the conference.
For more information: https://www.herbert.miami.edu/faculty-research/business-conferences/isms-marketing-science/