FV-70 | Types of Behavior that Fake News Influence
Prof. Dr. Miguel Brendl, Dr. Ozgun Atasoy
Marketing
Research Topic
Fake news, much of it originating on social media rather than from news organizations, recently became a force that potentially shapes public opinion and attitudes. Public figures and many institutions including businesses are targeted by fake news. In this project we examine whether consequences of fake news depend on the type of behavior one observes.