Prof. Dr. Andreas U. Lanz is a marketing professor and member of the faculty board at the University of Basel. He joined from HEC Paris in 2023 and holds a doctoral degree from the University of Mannheim.

Andreas researches social networks and is recognized for his award-winning work on the effectiveness of micro influence for dissemination (i.e., Lanz et al. 2019 as well as Beichert et al. 2024 and Goldenberg et al. 2024). He published in leading academic journals including the Journal of Marketing (2024; 2024), Journal of Marketing Research (2019; 2024), Journal of the Academy of Marketing Science (2024), Management Information Systems Quarterly (2022; 2024), and Quantitative Marketing and Economics (2022)—with press coverage, among others, in the Harvard Business Review and MIT Sloan Management Review.

As for service to academia, Andreas is regularly invited to review scholarly work, notably as an editorial review board member of the Journal of Marketing and Marketing Science. He co-chairs the Creator Economy Retreat and the EMAC Creator Economy Special Interest Group. Dedicated to educating talents in academia, he also co-chairs the EMAC Job Market Simulation.

For his contributions, Andreas received a series of honors including the 2024 Outstanding Reviewer Award from the Journal of Marketing, the 2023 Early-Career Scholars Camp Fellowship of the ISMS, the 2021 Don Lehmann Award from the AMA, the 2020 Rigour & Relevance Research Award from the SAMS, and the runner-up prize in the 2018 Doctoral Dissertation Competition of EMAC / Sheth Foundation. Alongside his mentees, he was honored with the 2024 BDD-WissenschaftsAward from the Bundesverband Direktvertrieb Deutschland, the 2024 Stiftung Marketing Award from the University of Mannheim, the runner-up prize in the 2024 Doctoral Dissertation Competition of EMAC / Enginius, the 2023 CDSB Doctoral Student Award from the University of Mannheim's GESS, and the Best Student Paper Award from WISE 2022.