This course seeks to provide you with the skills, knowledge and sensitivity required to understand and evaluate global business opportunities and challenges by exploring the unique competitive, political and social environments in which international business takes place. We will explore how firms respond to the strategic demands of the global business environment and how firms compete in the global business environment. We will consider when and why crossing national borders creates value for firms and where and how firms should locate their foreign activities, including differences and benefits across several foreign entry modes. The overarching goal of this course is to enable you to develop and fine-tune skills in analyzing the strategic choices of firms within both global and local pressures across different countries in the international business environment. After taking this course, you will gain:
Monday, 13 July 2026: 9:30 - 12:00
Tuesday, 14 July 2026: 9:30 - 12:00
Wednesday, 15 July 2026: 9:30 - 12:00
Thursday, 16 July 2026: 9:30 - 12:00
Monday, 20 July 2026: 9:30 - 12:00
Tuesday, 21 July 2026: 9:30 - 12:00
Wednesday, 22 July 2026: 9:30 - 12:00
Thursday, 23 July 2026: 9:30 - 12:00
Introduction to Business Administration (Einführung in die Betriebswirtschaftslehre, 10125)
Introduction to Economics (Einführung in die Volkswirtschaftslehre, 10130)
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