Global Strategy for Multinational Companies
by Prof. Bradford Jensen
The objective of the course is to develop an understanding of the range of options multinational companies (MNCs) have for responding to challenges and opportunities in the global economy. The course will investigate how MNCs respond in the market (taking the environment as given) and how MNCs pursue “non-market” strategies to influence their operating environment (seeking to affect public policy).
The course will review and apply foundational conceptual frameworks from international trade [discussed in Rolf Weder’s course Advanced International Trade and Business] for how MNCs should respond in a given policy environment – how best to adjust to changes in exchange rates, tariffs, non-tariff barriers, etc.
The course will present foundational ideas from economics, political science, and international political economy regarding how the policy environment is determined. The course will investigate the range of policies that can influence firm behavior (e.g. trade, tax, competition policy) and how firms have attempted to influence the policy environment through non-market strategy in the past.
The key ideas in the course will be applied in “real-world” settings in a series of case studies.
Solid understanding of business and economics on the bachelor level. The lecture 10625 Advanced International Trade and Business is recommended as a prerequisite.
Especially recommended for students with a major in "International Business, Trade and the Environment”.
This course counts in the following degree programs in the respective modules:
Master's Studies: Business and Economics (Studium Generalis)
Module: Specific Electives
Master's Studies: Business and Economics (Specialization: Data Science and Compuational Economics)
Module: General Electives in Data Science and Computational Economics
Master's Studies: Business and Economics (Specialization: Finance, Controlling and Banking)
Module: General Electives in Finance, Controlling and Banking
Master's Studies: Business and Economics (Specialization: International Business, Trade, and the Environment)
Module: Core Courses in International Business, Trade, and the Environment
Master's Studies: Business and Economics (Specialization: Labor Economics, Human Resources and Organization)
Module: General Electives in Labor Economics, Human Resources and Organization
Master's Studies: Business and Economics (Specialization: Marketing and Strategic Management)
Module: General Electives in Marketing and Strategic Management
Master's Studies: Business and Economics (Specialization: Monetary Economics and Financial Markets)
Module: General Electives in Monetary Economics and Financial Markets
Master's Studies: Business and Technology
Module: General Electives in Business and Technology
Master's Studies: Economics
Module: Generral Electives in Economics
Master's Studies: Economics and Public Policy
Module: General Electives in Economics and Public Policy
Master's Studies:European Global Studies
Vertiefungsmodul Global Europe: Handel und Unternehmen in der Globalisierung
Lecturer
Prof. J. Bradford Jensen
Professor of International Business and Economics
McDonough School of Business,
Georgetown University, Washington D.C.
USA