Tech Companies: Business Strategies and New Global Policy Tensions
by Prof. John Mayo
The past decade has witnessed the emergence and growth of many new business models as firms seek to differentiate themselves on either the cost or the demand side of markets. These strategies have produced dramatic changes in the manner in which consumers acquire goods and services. They have also led to a dramatic restructuring of numerous industries, and have increasingly become the focus of US and EU antitrust authorities.
This course will examine a host of novel business strategies that have permitted so-called “high tech” firms to enter markets and revolutionize the nature of competition. These strategies include both market-based and non-market-based strategies that have enabled stunning financial success of these companies. Yet, recently a growing chorus of questions has arisen regarding whether these strategies, including “zero-pricing”, purchase of nascent competitors and “self-preferencing” are pro- or anticompetitive. The course will examine the emergence of these strategies, and their corollary policy tensions, with the goal of advancing students’ ability to discern the merits of both existing and proposed regulations governing these firms. The course will end with a “live exercise” in which students debate alternative positions regarding the merits of specific new business strategies.
Monday, 19 August 2024: 14:00 - 16:30
Tuesday, 20 August 2024: 14:00 - 16:30
Wednesday, 21 August 2024: 14:00 - 16:30
Thursday, 22 August 2024: 14:00 - 16:30
Monday, 26 August 2024: 14:00 - 16:30
Tuesday, 27 August 2024: 14:00 - 16:30
Wednesday, 28 August 2024: 14:00 - 16:30
Thursday, 29 August 2024: 14:00 - 16:30
Solid understanding of business and economics on the bachelor level. Especially recommended for students with a Major in "International Business, Trade and the Environment”.
This course will be counted in the following degree programs in the respective modules:
Master's Studies: Business and Economics (Studium Generalis)
Module: Specific Electives
Master's Studies: Business and Economics (Specialization: Data Science and Compuational Economics)
Module: General Electives in Data Science and Computational Economics
Master's Studies: Business and Economics (Specialization: Economics)
Module: General Electives in Economics
Master's Studies: Business and Economics (Specialization: Finance, Controlling and Banking)
Module: General Electives in Finance, Controlling and Banking
Master's Studies: Business and Economics (Specialization: International Business, Trade, and the Environment)
Module: Core Courses in International Business, Trade, and the Environment
Module: Specific Electives in International Business, Trade, and the Environment
Master's Studies: Business and Economics (Specialization: Labor Economics, Human Resources and Organization)
Module: General Electives in Labor Economics, Human Resources and Organization
Master's Studies: Business and Economics (Specialization: Marketing and Strategic Management)
Module: General Electives in Marketing and Strategic Management
Master's Studies: Business and Economics (Specialization: Monetary Economics and Financial Markets)
Module: General Electives in Monetary Economics and Financial Markets
Master's Studies: Business and Technology
Module: General Electives in Business and Technology
Master's Studies: Economics and Public Policy
Module: General Electives in Economics and Public Policy
Maser's Studies: European Global Studies
Module: Vertiefungsmodul Global Europe: Handel und Unternehmen in der Globalisierung
Master's Studies: Finance and Money
Module: General Electives in Finance and Money
Prof. John Mayo
Professor of Economics, Business and Public Policy
McDonough School of Business,
Georgetown University, Washington D.C.
USA