Tech Companies: Business Strategies and New Global Policy Tensions

by  Prof. John Mayo

The past decade has witnessed the emergence and growth of many new business models as firms seek to differentiate themselves on either the cost or the demand side of markets. These strategies have produced dramatic changes in the manner in which consumers acquire goods and services. They have also led to a dramatic restructuring of numerous industries, and have increasingly become the focus of US and EU antitrust authorities.

This course will examine a host of novel business strategies that have permitted so-called “high tech” firms to enter markets and revolutionize the nature of competition. These strategies include both market-based and non-market-based strategies that have enabled stunning financial success of these companies. Yet, recently a growing chorus of questions has arisen regarding whether these strategies, including “zero-pricing”, purchase of nascent competitors and “self-preferencing” are pro- or anticompetitive. The course will examine the emergence of these strategies, and their corollary policy tensions, with the goal of advancing students’ ability to discern the merits of both existing and proposed regulations governing these firms. The course will end with a “live exercise” in which students debate alternative positions regarding the merits of specific new business strategies.

Monday, 15 August 2022: 14:00 - 16:30
Tuesday, 16 August 2022: 14:00 - 16:30
Wednesday, 17 August 2022: 14:00 - 16:30
Thursday, 18 August 2022: 14:00 - 16:30

Monday, 22 August 2022: 14:00 - 16:30
Tuesday, 23 August 2022: 14:00 - 16:30
Wednesday, 24 August 2022: 14:00 - 16:30
Thursday, 25 August 2022: 14:00 - 16:30

Solid understanding of business and economics on the bachelor level. Especially recommended for students with a major in "International Business, Trade and the Environment”.

Final grades will be determined by individual class participation, group assignment and a final exam. You are expected to attend every class.
Date of final exam: 31 August 2022, 13:00 - 14:30.

 John Mayo

Prof. John Mayo
Professor of Economics, Business and Public Policy
McDonough School of Business,
Georgetown University, Washington D.C.