33545 Firms in the Global Business Environment

The objective of the course is to help you understand how a firm’s strategy is influenced by the firm’s environment and how the strategy and environment interact to affect the performance of the firm. We will study the forces that shape relative costs of production, trade flows, capital flows, interest rates, exchange rates, and other variables that affect the global economic landscape. We will also examine how political institutions influence the global environment. The course examines firm-level decisions in the face of these global forces and how globalization affects firm performance. The ultimate objective is to help you develop a toolkit for analyzing both opportunities and risks in the global business environment.


Duration: 15 until 25 July 2019
Faculty of Business and Economics, Peter Merian-Weg 6, S14

Monday 15 July 2019: 09.30-12.00
Tuesday 16 July 2019: 09.30-12.00
Wednesday 17 July 2019: 09.30-12.00
Thursday 18 July 2019: 09.30-12.00

Monday 22 July 2019: 09.30-12.00
Tuesday 23 July 2019: 09.30-12.00
Wednesday 24 July 2019: 09.30-12.00
Thursday 25 July 2019: 09.30-12.00

Assesssment details

The course will utilize lectures and case based exercises to develop ideas. Students will be required to work in groups and individually.

Grade Determination:

  • Class Participation: 10%
  • Vietnam Case Write-Up 10%
  • Firm Project: 20%
  • Final Exam: 60%.

The final exam will take place on 29 July 2019, 14:15, WWZ Auditorium

    Recommended Prerequisites

    • Introduction to Economics (Einführung in die Volkswirtschaftslehre, 10130)
    • Globalization and European Integration (Globalisierung und Europäische Integration, 34504)
    • Advanced International Trade and Business (10625)

    Course Information

    For further information please contact the Summer School office



    Prof. Bradford Jensen
    Professor of International Business and Economics
    McDonough School of Business,
    Georgetown University, Washington D.C.