Research Group
Marketing
We do research in behavioral marketing and in psychology. We seek to understand how decision makers come to value some choice options over others, what motivates them, and how they are influenced by factors that they find difficult to control. We test our theories across different domains, such as branding, money, fake-news, or food.
Together with the Psychology Department we run a behavioral laboratory, the Basel Behavioral Research Center (BBRC), where we conduct computerized behavioral experiments.
We are part of the Bernoulli Network for the Behavioral Sciences.
