The module Fundamentals in Business and Technology creates the prerequisites to succeed in the courses of the specialization modules (Business Fields, Technology Field).

The Human Resources module deals with central questions that arise in companies with regard to issues in human resource management (HRM). The focus is less on the administrative part, but more on the strategic part of HRM. Hence, HRM is seen as an essential part of corporate policy as a whole. In addition, students will learn about the influence of technological innovations on HRM.

The Marketing module develops your competence to achieve competitive advantage by designing customer value. The curriculum includes strategic models for marketing decision-making and allows for intensive study of psychology as an important foundation of marketing. To bridge the gap to the technology courses, the study of marketing tools includes course work on digital marketing.

In the Strategy & Organization module, students learn about the effects of technological progress on corporate and competitive strategies and to what extent these strategies in turn influence organizational structures and processes. Hence, you will learn the notions of structure follows strategy, and strategy follows technology. Technological progress is thus seen as a central determinant of strategic management, while organizational architecture is understood as an outcome of strategic decisions.

The courses to the module Management Accounting aim at educating students how to use information. There are two potential purposes of information provision within a firm. The first is to directly support management in its decision-making. The second is to motivate top-tier and mid-tier managers to take decisions that are in the best interest of the company owners. Illustrative examples will be typically from the other three business fields, HR, Marketing, or Strategy & Organization.

The Technology field module is a compulsory module with the aim of familiarizing students with technology concepts relevant to various application areas of information technology and business analytics. The thematic spectrum ranges from programming and basic computer science skills to the modeling and optimization of business processes and innovative areas of application, such as distributed ledger technology, blockchain, and smart contracts. A additional focus is on courses in the areas of data analytics and machine learning.

We offer five areas of specialization, four management disciplines and technology.

• Human Resources
• Marketing
• Strategy & Organization
• Management Accounting
• Technology.

One or two business modules can be combined with the technology module.

Holders of a bachelor’s degree from a Swiss university-level higher education institution will be admitted without additional requirements/conditions provided they can prove the following:

• At least 75 CP of undergraduate knowledge in business and economics
• At least 12 CP of undergraduate knowledge in mathematics
• At least 12 CP of undergraduate knowledge in statistics / econometrics.

In the case of all other bachelor’s degrees from recognized higher education institutions, the examination committee will evaluate the equivalence of the required undergraduate knowledge, with the bachelor’s degree program in business and economics at the University of Basel being the reference.

The following condition must also be met:
The bachelor’s degree relevant for admission must have an average grade of at least 5 / unrounded (Swiss grading system 1 to 6, where 6 = max./4 = pass). Conversion calculator

As an alternative to the minimum GPA, holders of a bachelor’s degree from a recognized university-level higher education institution may present a current  Graduate Record Examination® General Test (or GRE® Test) or a Graduate Management Admission Test (GMAT®), provided the results in the areas of “Quantitative Reasoning” and “Analytical Writing” are among the top 30% at least.

For bachelor’s degrees that do not have a grade or grade average, the equivalence of the grade to the average grade of at least 5 / unrounded (Swiss grading system 1 to 6, where 6 = max./4 = pass) will be reviewed by the examination commission.

Please see our Study Regulations and the Student Regulations of the University of Basel for detailed information on admission requirements.

The Master in Business and Technology consists of 90 CP and is designed as a three semester program starting in fall (30 CP per semester). However, registration is also possible in spring semester but may result in an extension to the regular period of study.

You can also study part-time. In that case, we recommend you to complete at least 15 CP per semester. The study time will be prolonged accordingly.