FV-77 | Visual Attraction Effect

Prof. M. Brendl, Dr. O. Atasoy



Our aim is to demonstrate that the attraction effect can occur visually and to improve our understanding for why the effect occurs (or does not occur), thereby paving the way for successful practical implementations of the effect. 

This is a very important topic because of its practical applicability to a wide range of choice situations as well as its importance in the academic literature. The effect has deep implications for understanding choices. The failure to produce visual attraction effects remains mysterious. Therefore, this project has the potential to be highly impactful in the academic literature.